From Product To Growth
Join the Productized Education Catalyst program and start earning money by teaching skills and knowledge you already have within 16 weeks.
In the PE Catalyst program you’ll learn:
- Create a High-Converting Seminar Funnel from Scratch: Learn the exact blueprint to attract, engage, and convert your audience into paying customers.
- Deliver Online Seminars That Sell: Craft your live webinar with precision and optimize it for maximum conversions.
- Unlock the Power of Paid Ads: Dive into the world of paid advertising and discover how to target your ideal customers with laser focus.
- Build Your Sales Machine: Develop your first sales script for calls that turn interest into income.
- Optimize for Profitability: Refine every aspect of the process to ensure your education business grows sustainably—and profitably.
This investment with us for this course is $3997 and it can save you way more than that in time saved.*
Here’s a testimonial from one of our students:
The PE Catalyst program uses a hybrid teaching environment to make sure you not only get the time flexibility you need but also the accountability and the ability to actually work with and ask experts as you are working through it.
This program is a perfect fit if:
- You’ve successfully completed our PE Builder program.
- You’re ready to scale your PE education business to generate significant income.
- You’re willing to experiment, learn from setbacks, and keep pushing until you succeed.
- You’re prepared to step outside your comfort zone and grow as both a person and an entrepreneur.
This program is NOT for you if:
- You’re not willing to roll up your sleeves and do the work. Yes, we’re repeating this because it never stops being true.
- You struggle to accept that not everything will work perfectly the first time.
- You don’t believe that consistent optimization is the key to long-term success.
- Did we mention you need to put in the work? Because it’s worth repeating—success only comes to those who put in the effort.
If you’re ready to take the next step and commit to building something extraordinary, this program is for you.
Below is the 16 week outline for the PE Catalyst Program. This program is built for entrepreneurs who are ready to tackle the next level and at this stage, the rules are different. The strategies you’ll learn aren’t quick fixes or surface-level tactics; they’re deep, impactful processes that require time to implement and test.
That’s why we’ve structured this program with bi-weekly modules. Each step you take is designed to push your business forward in a meaningful way, and meaningful work takes time. Trying to cram this into a weekly pace would overwhelm you and shortchange your results.
With this bi-weekly cadence, you’ll have the breathing room to dive into the material, apply what you’ve learned, and gather real-world feedback before the next session. It’s not just about learning—it’s about mastering and refining. When we meet, you’ll come armed with insights, challenges, and progress that make the coaching sessions far more impactful.
This isn’t about rushing; it’s about results. Bi-weekly calls give you the structure, the space, and the support to make those results inevitable.
| Productized Education Catalyst Outline |
|---|
| Week 1-2: Orientation & Start Building |
| Meet your fellow classmates. |
| Learn how the course works and what to expect. |
| Get an overview of the PE Online Seminar funnel. |
| Set up all the essential technology. |
| Week 3-4: Building Your Landing Page |
| Deploy a high converting landing page. |
| Write sales copy that drives action. |
| Set up the online seminar sign-up process. |
| Automate emails to boost attendance. |
| Week 5-6 – Plan Online Seminar |
| Define your audience’s starting point. |
| Show how your program transforms lives. |
| Address customer objections upfront. |
| Prepare case studies for credibility. |
| Create a natural, effective pitch. |
| Week 7-8 – Building and testing your sales script |
| Open sales calls with confidence. |
| Handle objections with ease. |
| Plan for resistance and stay on track. |
| Close sales effectively. |
| Deliver a “wow” experience post-sale. |
| Week 9-10 – Setting up your ads – Part 1 |
| Create and set up your ad account. |
| Learn the types of ads and their uses. |
| Track ad performance accurately. |
| Launch your first ads to drive traffic. |
| Week 11-12 – Setting up your ads – Part 2 |
| Build custom audiences to target leads. |
| Retarget potential customers effectively. |
| Analyze KPIs to make decisions. |
| Week 13-14 – Optimizing entire funnel |
| Test ads with A/B testing for improvement. |
| Optimize your landing page for conversions. |
| Refine your sales script for better results. |
| Week 15-16 – Scaling |
| Strategically increase ad spend. |
| Plan for future team hires. |
| Monitor customer satisfaction. |
| Gather testimonials for credibility. |
The Smarter Way to Learn & Teach Online
Our Productized Education System isn’t just another online teaching method—it’s a proven hybrid model designed for maximum results. Here’s how it works:
- On-Demand Learning, On Their Schedule: Each week, your students receive expertly crafted materials (videos, worksheets, and more) delivered directly to their inbox. They can work through the content at their own pace, fitting it seamlessly into their busy lives.
- Real Accountability, Real Progress: Weekly live sessions keep your students on track. These are more than check-ins—they’re opportunities to review progress, tackle roadblocks, and keep momentum strong.
- Expert Guidance on Tap: During these sessions, our coaches provide personalized answers to questions and tailored solutions to challenges, ensuring no student is left behind.
- Support Beyond the Calls: Between live sessions, students stay connected through private group chats and email. Questions get answered, wins get celebrated, and challenges get tackled in real time, creating a sense of community and ongoing support.
This system isn’t just what we teach, it’s how we run our own programs. Why? Because it works. It combines the flexibility students want, the accountability they need, and the constant support that keeps them moving forward, making it the ideal foundation for building an online education business that delivers real results.

CEO Message
Message From Founders
Creating online education businesses changed our lives, and more importantly, allowed us the opportunity to change the lives of thousands of others. We have worked with dozens of online education business owners, hundreds of teachers, and tens of thousands of students.
No matter which level we look at, we can see that education is the key to making a positive impact on the world. Finally, after almost 2 decades of doing this ourselves and of people asking us to teach others how to do it we are doing so.
By joining the pilot of our Productized Education Accelerator you can join us on this journey.
Can’t wait to learn and grow together.
Ray & Laura Blakney
Founders/Head Instructors

Ready to get started?
Ready to unlock your future?