Builder Program

From 1st Sale To Product

Our Productized Education Builder Program is your fast-track to success if you’ve already sketched out your educational product and landed your first paying student.

It he PE Builder program you will learn how to:

  1. Craft an Amazing Course: Build an education program that gets results using time-tested, no-fluff curriculum design principles.
  2. Establish Credibility Fast: Launch a professional website and online presence (no coding, no headaches) to instantly position yourself as the go-to authority.
  3. Simplify Technology: Use only the essential tools to run your course without drowning in tech overload.
  4. Turn One Client into Many: Deliver a knockout experience to your first client so they rave, refer, and bring friends to your doorstep.
  5. Continuous Improvement: Harvest honest feedback from early clients to sharpen your program and keep getting better.


This investment for this course is $3997 and it can save you way more than that in time saved.

Here’s a testimonial from some of our students:


The PE Builder program uses a hybrid teaching environment to make sure you not only get the time flexibility you need but also the accountability and the ability to actually work with and ask experts as you are working through it.

Is the Productized Education Builder Program for You? Let’s Find Out.

This program is a perfect fit if:

  • You’ve completed our PE Accelerator course course and are ready for the next step.
  • You want your clients to rave about the results they get from a professionally designed course, guided by a coach with 20+ years of teaching experience.
  • You want your course, and your business, to look like a million bucks right out of the gate, with a polished online presence and smart business systems.
  • You’re serious about building an online education business, whether as a solid side income or a full-time replacement for your current job.


This program is NOT for you if you:

  • You’re not willing to roll up your sleeves and do the work.
  • Teaching and sharing your knowledge with others doesn’t excite you.
  • You’re already an expert in curriculum design and online tools (but let’s be honest, if you were, you wouldn’t be here).
  • Did we mention you need to put in the work? Because we’ll repeat it: No effort, no results.



Below is an outline of the 8-week program and what you will learn.

Productized Education Builder Outline
Week 1 – Orientation & What to Expect
Meet your fellow participants.
Learn how the course operates.
Get a clear overview of what’s ahead.
Week 2 – Course Delivery Tools
Explore tools for delivering a hybrid course.
Learn best practices for using these tools effectively.
Build a mock module to practice delivery.
Week 3 – Designing Your First Module
Review your course breakdown from the PE Accelerator
Learn the essentials of creating a great course module.
Use the PE Course Design Framework to build your first module.
Week 4 – Put It All Together
Set up your first module for students to access.
Learn how to run live sessions seamlessly.
Gather and utilize feedback from each session.
Make adjustments as you progress.
Week 5 – Building Your Brand
Design your first logo.
Choose your brand’s colors.
Define your brand’s tone and personality.
Create a simple but effective brand guide.
Week 6 – Create Your Website
Secure your domain and hosting.
Set up a website builder platform.
Install and customize a professional template.
Week 7 – Creating a Social Media Presence
Set up your social media accounts.
Brand your profiles to match your business.
Link your social media to your website.
Week 8 – Completing Your Course for Testimonials & Feedback
Learn how to request impactful testimonials.
Collect honest, actionable feedback from your students.
Showcase testimonials on your website.
Prepare for the next round of your course.
*content may change slightly in each cohort based on what we see is needed for your success.

The Smarter Way to Learn & Teach Online

Our Productized Education System isn’t just another online teaching method—it’s a proven hybrid model designed for maximum results. Here’s how it works:

  • On-Demand Learning, On Their Schedule: Each week, your students receive expertly crafted materials (videos, worksheets, and more) delivered directly to their inbox. They can work through the content at their own pace, fitting it seamlessly into their busy lives.
  • Real Accountability, Real Progress: Weekly live sessions keep your students on track. These are more than check-ins—they’re opportunities to review progress, tackle roadblocks, and keep momentum strong.
  • Expert Guidance on Tap: During these sessions, our coaches provide personalized answers to questions and tailored solutions to challenges, ensuring no student is left behind.
  • Support Beyond the Calls: Between live sessions, students stay connected through private group chats and email. Questions get answered, wins get celebrated, and challenges get tackled in real time, creating a sense of community and ongoing support.

This system isn’t just what we teach, it’s how we run our own programs. Why? Because it works. It combines the flexibility students want, the accountability they need, and the constant support that keeps them moving forward, making it the ideal foundation for building an online education business that delivers real results.


Jordan Axani - Testimonial
– CEO – Shift Collab

CEO Message

Message From Founders

Creating online education businesses changed our lives, and more importantly, allowed us the opportunity to change the lives of thousands of others. We have worked with dozens of online education business owners, hundreds of teachers, and tens of thousands of students.

No matter which level we look at, we can see that education is the key to making a positive impact on the world. Finally, after almost 2 decades of doing this ourselves and of people asking us to teach others how to do it we are doing so.

By joining the pilot of our Productized Education Accelerator you can join us on this journey.

Can’t wait to learn and grow together.

Ray & Laura Blakney

Founders/Head Instructors

Ready to get started?

Ready to unlock your future?